Hi. This is Gluemanity.

Gluemanity is committed to helping individuals and organizations cultivate healthy, positive work environments by leveraging the power of culture.

Beyond mission and vision, we guide leaders to recognize and cultivate the day-to-day practices, patterns, and behaviors that are the fruit of their shared values. We help establish the rituals, symbols, and stories that bind a people group together as a team, organization, and community.

Our founder, Lue Kraltchev

Gluemanity was founded by Lue Kraltchev, a culture strategist, coach, and storyteller. She has spent her life studying cultures and what makes them unique and flourish. A 20+ year veteran of the hospitality industry, she has helped brands around the world cultivate and express their culture through performance and engagement. She loves to gather people for experiential learning and cultural transformation.

Lue is a lifelong learner. Whether it is a new language, diving into new research, or going back to university mid-career, she believes it is never too late to learn more. A cross-cultural expert, Lue has traveled to and worked in over 70 countries, lived in 6, and she speaks 8 languages. She is a certified Cultural Intelligence (CQ) facilitator and trainer and well as a Certified Professional Master Coach.

Lue is a doctoral candidate at Southern Methodist University in Dallas, Texas where her interdisciplinary research is focused on the human experience of organizational culture, creativity, and story. She received her Master of Liberal Studies at SMU with dual concentrations in Organizational Dynamics and Humanities. She has a Bachelor of Arts in Modern Languages and Literature (French) with a minor in World History.

In between studies and consulting, she is a writer and mixed media artist looking to bridge visual and literary representations of the experiences she is uncovering in her research.

Work with us

Our Services

Culture

  • Culture Alignment

  • Cultural Intelligence CQ®

  • Cross-cultural Communication

  • Brand & Culture Immersions

  • Employee Experience & Engagement

  • Diversity, Equity, Inclusion & Belonging

  • Recognition & Reward Strategy

  • Team Building Experiences

Creativity

  • Applied Creativity

  • Humanities Research

  • Creative Writing

  • Poetry

  • Painting

  • Collage

  • Multi-Media

  • Storytelling

Collaboration

  • Coach

  • Facilitator, Speaker, & Panelist

  • Event Design & Management

  • Executive Messaging

  • Leadership Development

  • Learning & Development Workshops

  • Ideation Workshops